Understanding Keywords And Meta Tags

When a person is trying to look for information online, that person will often use a search engine and key in a word that best fits what they are searching for. The search engine then gives results in a list that contain key phrases that best describe what the user wanted to find. What is typed into the search engine is generally referred to as a keyword or key phrase. Keywords are able to generate thousands of results. In fact, even a single letter can already produce countless pages. On the other hand, meta tags are HTML codes that are incorporated into the header on a web page, following the title tag. In terms of Illinois SEO, meta tags often mean the meta description tag and the meta keywords tag. The meta description tag and meta keywords tag are not visible to users. Rather, these tags exist mainly to present meta document data to search engines. Generally, tags are employed to provide web browsers and search engine spiders pathways to a wide range of data.


Keywords are essential to search engine optimization and website marketing because they can assist you to reach the initial pages of search engines like Google and Yahoo. At the end of the day, the proper use of keywords can draw in better traffic to your business. Keywords are basically phrases that you include in your content.  Whether you are a lawyer, dentist, flower shop or travel company, keywords all need to be integrated the same and properly. They describe the topic or main information at hand and this is why it is always better to repeat it (in a moderate way). Repeating keywords throughout your content means that search engines can easily identify that they are relevant data. When you rank to the top, you are able to obtain more visitors simply because you’ve become more visible.

Now there is a right way and wrong way of using keywords. The types of keywords you’d want to use are those that have less competition and quality traffic. Less competition means not many individuals are producing content for those keywords, while good traffic means the number of times those keywords have been searched. This might seem a bit confusing at first, but all you need to do is create a good balance – make your keyword unique enough to lessen the competition, but something that can still be easily thought of by people conducting their search online.

Meta Tags

Although the advantages suggested by utilizing the range of meta tags on your page may not be enough, they are still helpful in understanding how search engines index and list your page. For search engines that support them, meta tags are employed in a number of ways. For one, they are utilized to describe your site in the search results. For instance, if you don’t have a meta description tag, some search engines will just catch the first few words of your page as the description of your site. If you do not supply a description tag, what shows up in the listing would probably be anything that initially shows up on your page, and this could be the alt text of a banner or graphic. There are other meta tags that individual search engines identify. However, these are the major tags that are most important to search engines.

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